Over the past few years, salesforce commerce cloud (SFCC) has seen a rise in popularity as more and more firms are launching eCommerce operations. To give their customers a consistent shopping experience, businesses can use the Salesforce marketing solution to create and manage online stores.
SFCC is designed to empower businesses of all sizes and significant industries with innovative and automated eCommerce solutions. Several trends can assist Salesforce and SFCC users to optimize their organizational processes and achieve their goals. 2022 business decisions must follow these trends.
Salesforce Commerce Cloud
It is a cloud-based SaaS e-commerce solution that is highly scalable. Many years of refinement and development have made it the best eCommerce platform today.
An essential part of the platform’s value proposition is that it removes the burden of maintaining an eCommerce technology roadmap and working out how to keep up with emerging best practices.
To stay up with the rapid speed of change in the eCommerce sector, the salesforce commerce cloud is constantly expanding and refining its features and capabilities, so you always have the best-in-class feature set.
Is it Appropriate for Your Company’s Needs?
As a one-stop shop for brands and merchants looking for the most excellent B2C capability, salesforce commerce cloud is an ideal fit. Customers and B2C retailers will find the solution to be an attractive option.
You can focus on what you do best: trading the platform as hard as possible without worrying about some of the related issues of non-SaaS eCommerce platforms, such as stability, scalability, or managing an IT agency, staff, or roadmap.
Always remember that your chosen solution should fulfill your company’s objectives the best. When it comes to eCommerce, there is no one-size-fits-all solution.
In 2022, the following SFCC trends will have a significant impact on your company’s plans:
As Contactless Payments Proliferate
The pandemic made us all recognize the importance of contactless payments, which have been increasing for a long time. Digital payments and the technologies that enable them have grown in popularity during the last two years.
You may combine the salesforce commerce cloud with payment providers such as Worldpay, Adyen, and Cybersource. This way, you may allow your clients to make safe digital payments when they buy your products. All transactions are encrypted as well, thanks to SFCC’s security measures. Allows for faster and easier payment processing and the ability to receive payments.
San Francisco Community College (SFCC) also facilitates digital payments for on-premise retailers and online sales. A shared payment method across numerous channels is possible with the eCommerce platform if you are prepared to link your online and offline businesses. Your payments can be more easily tracked and assessed, allowing you to make more informed business decisions.
Transforming Retail Outlets Into Distribution Centers
Digital shopping has become a 24-hour hobby as internet retailers have flourished recently. Stores are closing and losing their relevance as a result of this. Using Salesforce Commerce Cloud, you can integrate your physical store with your online business by converting it into a fulfillment center.
New features and attributes can be added to your online store, allowing consumers to collect their purchases from these new fulfillment centers for speedier procurement. With the salesforce commerce cloud, you can centrally manage your order fulfillment data from numerous channels, making it ideal for serving local customers.
Trying Out New Channels For E-Commerce
In 2022, your clients can buy from your online store on various platforms, not just your website or app. You’ve probably seen product listings with pricing, descriptions, and buttons to purchase YouTube videos. Additionally, when you conduct specialized searches, Google returns results that include items sold by various online retailers.
The explosion of digitalization has made many new ways for firms to sell their products online. You may discover new ways to connect with customers across your channels using the salesforce commerce cloud.
Additionally, the eCommerce solution helps you keep track of purchases made through various channels so that you may gain valuable information and make the proper business decisions.
For the most part, visual merchandising has been around for decades. Product positioning is used to optimize your product’s display and presentation to entice customers and prospects. Visual merchandising is operated by a wide range of merchants, from malls to supermarkets to department stores.
Visual marketing has become much more critical in online retailers because the internet is a sea of competition. Prospects can leave your store in a matter of seconds and go to another on the internet with only a few clicks. Businesses worldwide are finding new and creative ways to market their products through the internet.
You can join the bandwagon of modern visual merchandising with the help of salesforce commerce cloud‘s enhanced visual merchandising tools and features.
Using this tool, you can better control how your products appear on your website and how they can be improved to entice customers to buy. Visual sorting and controlling variation groups are two of the most important aspects of online visual retailing at SFCC.
Your products can be sorted visually using SFCC’s drag-and-drop placement features. This way, you can keep track of your product range in different categories across all your online stores. In the same way, a physical store staff would organize things by category; you can manage your products using SFCC to make it easier for customers to find what they’re looking for.
Organizing your stock-keeping units (SKUs) into groups depending on specified characteristics, such as color or size, is possible. For example, you can display your products by color, edition, upgrade, and more to your customers.
Visual merchandising in your online shops allows you to experiment with product placement. It is possible to customize the products displayed to clients based on their tastes and previous purchases using the business intelligence capabilities provided by SFCC.
You can construct your company with no effort by utilizing the salesforce commerce cloud. If you use it, you won’t need to know how to code to give your online store precisely the appearance that you want it to have. Retailers can’t be successful without this.