Salesforce Marketing Cloud Training

Real-time integration of customer data and behavior


It is not necessary for you to have prior scripting experience, but some familiarity with HTML and CSS would be useful.

  • Salesforce Certification Aligned Course
  • 25 Hours
  • 9 Assignments
  • 2 Projects

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    Salesforce Marketing Cloud Course Syllabus

    An average Salesforce Marketing Cloud Developer salary in India is ₹5.6 Lakhs with a salary range of ₹2.7 Lakhs to ₹16.8 Lakhs. Find out which companies offer the highest salary for Salesforce Marketing Cloud jobs in India.


    With Askelp’s Salesforce Marketing Cloud course, you will learn from the industry’s top experts. With this online instructor-led course, you’ll gain an understanding of the Marketing Cloud tools and be able to manage custom email and social campaigns independently.

    Course Content

    1.  Data Overview
    2.  Lists What is a Subscriber?
        1. How to Create Attributes
        2. How to Create a List
        3. How to Add Subscribers to a List
        4. What are the Profile and Subscription Centers?
    3. Data Extensions
        1. What is a Data Extension?
        2. What are Sendable Data Extensions and Non-Sendable Data Extensions?
        3. How to Create a Data Extension
        4. How to Import Data into a Data Extension
    1. Content Builder Overview
    2. Uploading Assets into Content Builder
    3. Content Blocks
        1. How to Create Static Content Blocks
        2. How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
        3. How to Add Links to Content
    4. Templates
        1. What a Template is and the Various Ways to Create One
        2. How to Create a Template with Locked Content
        3. How to Specify Specific Content to be Placed in a Content Area in a Template
    5. Email
        1. How to Create an Email From a Template
        2. How to Add Multiple Content Blocks to a Single Content Area
        3. How to Add a Button Content Block
            1. Content Detective
            2. Validation
            3. Preview
            4. Test Send
            5. Approvals
            1. Send Flow
            2. User-Initiated Email
            3. A/B Testing
            4. Bounce Mail Management
            5. Global, Master, and List-Level Unsubscribes
            1. Tracking Data
            2. Standard Reports
            3. Automating Reports
            1.  Drag-and-Drop Segmentation
                1. How to Create Random and Filtered Segments
                2. How to Create Segments Using Measures
            2.  Refreshing Data
            3. Query Activity
            4. Audience Builder Overview
            1.  Data Activities
                1. Data Extract
                2. Import
                3. File Transfer
            2.  Refresh Activities
                1. Filter Activity
                2. Query Activity
                3.  Email Automation
            3. Overview of Email Automation Tools
                1. Welcome Series using Journey Builder
                2. Triggered Email
                3. Welcome Series Using Automation Studio
            1. Overview
            2. Live examples
            3. Real-time Use cases
                1. How to use Ampscript in Emails
                2. How to use Ampscript in SMS & Push Messages
                3. How to use Ampscript in Cloud Pages
            4. Commonly used functions
            1. Overview
            2. Live examples
                1. How to use SSJS in Cloud Pages
                2. How to use SSJS in Automation Studio Script Activity
            3. Use cases
            1. SOAP API
                1. Overview
                2. WSDL and Endpoints
                3. Live examples using a SOAP UI tool
                4. Real-time Use cases
            2. REST API
                1. Overview
                2. API App creation
                3. API endpoints
                4. Live examples using POSTMAN tool
                5. Real-time Use cases

            Salesforce Marketing Cloud Key Features

            With our Salesforce Marketing Cloud Training in India, you can obtain Salesforce Certification in one month. Askelp Online Training Courses give you the opportunity to work with real-world projects.

            Learn from Salesforce experts and tap into the Salesforce community for more additional support.

            Lifetime Access

            With Salesforce Marketing Cloud Certification Training, you receive lifetime access to presentations, assignments, and installation guides.


            After each topic is completed, you will receive assignments that will help you to master the topic and to clear your Salesforce Marketing Cloud Certification.

            Real-life Case Studies

            With Askelp trainers, you will learn each and every topic through real-life case studies, making things more clear.


            In order to fulfill your dream, Askelp has designed the Salesforce Marketing Cloud Certification course based on the most up-to-date syllabus.

            Job Assistance

            Through Askelp, learners can explore more job opportunities related to newly acquired skills.

            24 x 7 Support

            To assist you with all of your questions, we have a team to support you all the time.

            Salesforce Marketing Cloud Certification Training Objectives

            Mastering Marketing Cloud has many benefits. Marketing Cloud training is available to professionals in any domain. Participants should enroll in this training if they fall into one of the following profiles:


            • ✓  IT Professionals
            • ✓  Software Developers
            • ✓  Data Analysts
            • ✓  Data Scientist
            • ✓  Software Architects, etc.

            In this course, we will teach you how to create campaigns and maintain relationships with customers by managing marketing activities and campaigns. The training program covers the following topics:


            • ✓  Marketing Cloud: Overview
            • ✓  Marketing Cloud: Configuration and access
            • ✓  Setting up FTP locations, data extensions, lists and groups, profile management, publication lists, and more
            • ✓  Email and Social Studio
            • ✓  Configuration of trigger send, content generator, Mobile Studio, Automation Studio, and more
            • ✓  Journey Builder
            • ✓  Marketing Cloud Connect, etc.

            This course does not require any prerequisites at Askelp. Participants of this program can register at any time.

            There are many reasons why you should take the online Salesforce Marketing Cloud certification course —


            Marketing Cloud professionals typically earn US$45,649 for Automation Experts to US$60,649 for Digital Marketers – Indeed


            These tools are used by many major global companies for gathering information about their customers and for conducting marketing campaigns. Their marketing strategies urgently require the assistance of certified experts.


            You will gain a 360-degree understanding of Salesforce Marketing Cloud through Askelp’s Salesforce Marketing Cloud training program, allowing you to land a lucrative job once you complete it.


            The trainers who work for us are all highly qualified and have a minimum of 10-12 years of experience teaching in their respective fields.


            Each of them has been screened, evaluated, and tested before they are approved to train for us. In addition, we hire only trainers who have impressive alumni ratings.

            Salesforce Specialized Training Services

            Our Salesforce training program is designed to ensure you master the concepts of becoming a Salesforce Professional.