What Does Salesforce Do Exactly?

Salesforce is a technology company that provides customer relationship management software for other companies.

The salesforce CRM is considered to be the Worlds Best. It is widely used by major companies like Spotify, Toyota. Amazon Web Services, T-Mobile, U.S. Bank, The New York Post, and many more.

What is CRM? CRM is software that is used by organizations or companies to manage interactions with their customers.

By using CRM, a company can track its customer’s journey and can create personalized marketing campaigns according to the customer’s needs.

What Does Salesforce Do Exactly?

Salesforce enables businesses to service and market efficiently to the customers using their CRM platform.

Their software can be customized for your company’s particular needs through custom applications.

The world’s largest and fastest-growing software market is customer relationship management. Most companies have CRMs, and they spend $40B on them annually

This CRM software package is a cloud-based service (or software as a service — SaaS), provided for a monthly fee.

The CRM is the central repository for all customer data and interactions. You can track

  • No of Sales Closed
  • Top Salesperson
  • Total Revenue Generated
  • Revenue Per Customer

In addition to providing a better customer experience, CRM platforms enable a deeper understanding of customers.

“Over 150,000 companies, both big and small, are growing their business with Salesforce.”

Why Does Salesforce Focus So Much On Customers?

A 2019 report by Salesforce, says that 80% of customers said experience matters as much as products and services.

Rather than focusing on what you offer customers, you need to pay attention to when, where, and why you offer them.

Consumers today want assurance from brands that they will receive their products on time and where they need them. Their brand loyalty is based on trust and effortless experiences.

Through Salesforce, you can build trust with your customers.

How Does Salesforce Work?

  • Employees from marketing, sales, commerce, and service teams access customer data in a single place with Customer 360.
  • Employees have access to information so they can do their best work.
  • Collaborating and coordinating with coworkers come much easier to them.
  • Customer experiences will be more tailored, connecting, and building lasting relationships.
  • By having a holistic view of their customers, companies can address customer issues more quickly.
  • It also simplifies interactions by improving communication.

What is Salesforce Used For?

It helps businesses move customers through the sales funnel and convert them into customers.

The One Community

Through this system, the marketing staff works along with sales staff, account managers, and customer service staff, letting everyone communicate with customers in the same manner that won’t confuse them.

With Salesforce, you can manage contacts, create custom reports, track opportunities, automate marketing campaigns, and much more.

Contact Management

A complete customer list is available through the software, including activity histories, communications, and information gathered from social media accounts.

The software is cloud-based, so you can access it from your phone while on the go so that you can keep data at your fingertips at all times.

Opportunities Management

Your business team can use the software to keep track of all deals it is active in.

You can track and see the progress of each opportunity on your sales dashboard, as well as what products are included and what steps need to be taken next.

You can tailor the software so it focuses exclusively on opportunities that are important to your team.

Marketing Automation

Through artificial intelligence, Salesforce can detect new customer segments and determine if a client qualifies as a prospect, both of which are crucial for lead management and prospecting.

You will become more efficient and attracted to more prospects who are more likely to buy when you cater to the right customer.

Additionally, the software collects information about customers automatically, so that it can create a complete picture of each one. It then tailors messages to each individual based on these profiles.


Additionally, Salesforce aims to create a seamless shopping experience powered by artificial intelligence that is suitable for both businesses-to-consumers (B2C) and businesses-to-businesses (B2B).

It performs well among shoppers who are resistant to online or offline payments, so conversions are improved.

Additionally, it can be customized to provide shoppers with tailored experiences.

App Building

The built-in technology in Salesforce allows you to develop your own applications to solve problems unique to your company. You can also convert your apps to mobile instantly.

Look at AppExchange, an app marketplace, if you want to see apps made by other companies.

Customer Service

To retain customers and upsell to them, sales teams need good customer service tools.

Salesforce enables employees to communicate easily with customers and provide answers quickly, thus improving customer relations.

You can improve your customer service as well as your sales and marketing by gaining that insight.

List of Salesforce Services

With innovative growth, rebranding, and acquisitions, Salesforce has introduced many products over the years, like other big companies.

Salesforce categorizes its services as follows:

  • Sales
  • Service
  • Marketing
  • Community
  • Analytics
  • Platform And Apps
  • IOT

? Sales Cloud

With Sales Cloud, your sales team can close more deals faster and with greater success.

You will always have the customer information to manage leads, track their progress, automate sales processes and collaborate to sell as a team with ease.

Sales Cloud provides a range of benefits for businesses looking to optimize their sales processes.

Salesforce Sales Cloud benefits include:

  • A dashboard for tracking team performance
  • AI-powered sales insights
  • Automating tasks saves time
  • Reach more leads faster and increase opportunities
  • Forecasting sales accurately
  • Personalized targeting
  • Utilize the mobile app to access customer data anywhere
  • Integrate AppExchange for maximum sales

OLX sees an increase of 35% in customer visits per salesperson per day.

? Service Cloud

Using Service Cloud, you can communicate with your customers in a world-class manner.

Keep track of your customers’ online and offline activity. Keep customers truly satisfied by increasing agent productivity and resolving issues fast.

Salesforce Service Cloud benefits include:

  • Using the customers’ favorite channels to engage with them
  • One place for all your digital interactions
  • Automate workflows for faster service
  • AI-powered chatbots for scalable support
  • A smarter way to manage call centers
  • Share insight and take action for every customer interaction
  • Using AI to drive upsells and revenue

“Salesforce gives us good visibility into what the customer is feeling. Even during Covid times, customer satisfaction levels have remained high.” – Spicejet Limited

? Marketing Cloud

Using Marketing Cloud, you can create multiplatform marketing campaigns that effectively drive leads and sales by providing personalized one-to-one customer journeys.

Utilize intelligent marketing automation to send your customers the most relevant messages at the right moment

Salesforce Marketing Cloud benefits include:

  • Customer journeys tailored to individual customers
  • The #1 email marketing platform in the world lets you create personalized email campaigns
  • With a customer data platform, you can segment, activate, and analyze all your data
  • Send SMS, push notifications, and chat messages
  • Listen to your customers, publish content, and engage them across all social media channels
  • Acquire and re-engage customers by targeting 1-to-1 advertising
  • With one platform you can manage all marketing data, investment, KPIs, and decisions
  • Engage valuable audiences at the right time, with real-time visualizations, tracking, and reporting
  • Driving smarter engagement with marketing insights
  • B2B marketing automation combines marketing and sales into one platform

“We needed to bring new digital capabilities into our company. Salesforce has really helped us scale those capabilities across three crucial areas — sales, marketing, and service. All are vital to how we are turning ourselves into a consumer-centric company.” – Conagra Brands

? Community Cloud

Using Community Cloud, you can create branded Social sites for connecting employees, engaging communities that help your customers, partners, and employees interact and succeed.

The Salesforce Cloud Community supports a wide array of business needs and use cases.

CRM data can be leveraged by connecting directly to your community or any other third-party software.

Salesforce Community Cloud benefits include:

  • Creating a community
  • Community Experience
  • Customers can use Self-Service to their advantage
  • Partners can accelerate their sales channels
  • Engage and motivate employees

? Analytics Cloud

Analytics Cloud helps you make faster, smarter decisions. Take immediate action with big data by uncovering insights and getting insights from anywhere.

View the performance of the sales team and the customer support team in real-time.

Data from different sources can be viewed and interpreted on a single screen, allowing businesses to take the appropriate actions.

Analysis Cloud provides real-time monitoring of business and process performance across any device (smartphone, tablet, PC).

Salesforce Analytics Cloud benefits include:

  • Access data from anywhere
  • Get integrated solutions
  • Managing the sales process better
  • Improve Your Sales Team Management
  • Get recommendations and contextual answers
  • Faster Decisions
  • Interpreting after-sales data
  • Identify the problems
  • Determine a solution
  • Faster problem-solving

? App Cloud

The App Cloud enables you to build modern apps for employees and customers that engage in a secure, trusted mobile environment.

App Cloud by Salesforce is a tool for creating and managing mobile applications. You’ll find everything you need to build apps on Salesforce, the world’s most popular enterprise cloud platform.

Social apps and mobile applications can be created in a few easy steps.

Salesforce App Cloud benefits include:

  • Enhance the customer experience
  • Interact better with customers
  • Create mobile applications
  • Analyze customer data
  • Automating business processes
  • Using powerful APIs to integrate with your database

“As a global medical device company changing lives through better smiles around the world, we know the importance of working with a trusted business. Together with Salesforce, we can continue to deliver valuable experiences for our customers, employees, and business partners.” – Global IT Align Technology

? IoT cloud

The IoT cloud allows you to integrate all your data from the Internet of Things into Salesforce, allowing you to gain better insights and take more action in real-time.

Custom analysis reports enable organizations to get a 360-degree view of their customers using the Salesforce IOT Solution.

Enterprises can scale the benefits based on their needs and demands.

Salesforce Service Cloud benefits include:

  • Easily exportable data
  • Without coding, test business ideas
  • Increase customer acquisition and retention
  • Real-time introduction of new products, services, and ideas with minimum IT costs
  • Salesforce Einstein can be used to measure real-time data events effectively
  • Import and management of data without hassle

Despite Salesforce’s capabilities, features, and offerings, it continues to capture the hearts and minds of businesses and SMBs alike.

You won’t know if Salesforce is right for your business until you actually try it out. This article emphasizes some of the benefits Salesforce offers.

It is available in four tiers: the Essentials edition, the Professional Edition, the Enterprise edition, and the Unlimited edition.

For 30 days, you can try them free of charge so you can decide if they are something you should follow or not.

In addition, Salesforce makes all your data attainable at all times, all in real-time, from anywhere. Your entire business can be run from your phone.

Globally, this is the most comprehensive enterprise cloud ecosystem.